• Rodrigo Perez

8 Things You Need to Forget About SEO

Updated: Dec 4, 2021

SEO is not dead. Search engines are consistently finding new ways to improve relevance, accuracy, and speed of results for their users. They are even getting better at using past search terms to understand future ones.

Global trends also show that SEO is alive and well. Worldwide internet usage has nearly doubled since 2009, with Google's own Chrome browser usage skyrocketing to nearly half of all global web traffic.

If you sell a service or product, you need SEO. Here are 8 things you can forget about SEO:

1) Forget that there is such a thing as "over-optimization"

Google's algorithms for evaluating good and bad search results continue to grow more sophisticated, but they are still based on keyword relevance. If your website focuses solely on a few keywords, you could get in trouble with "over-optimization" but if your site focuses on general topics and terms, there is no such thing (in Google's eyes).

2) Forget about understanding search engine algorithm updates

Google tries to make its algorithm updates completely transparent but it is difficult to be completely transparent when it comes to how organic search results are evaluated.

An algorithm update, such as Google Penguin or Panda, can affect your website's ranking ability for months at a time before things go back to the way you want them. But don't worry - if it happens, there's nothing wrong with your site.

3) Forget about duplicate content penalties

Most of the time, a "duplicate content penalty" is actually just a copyright violation or broken internal link that can be fixed in a matter of minutes.

Google doesn't like it when your content shows up in more than one place, but at the same time you shouldn't be using duplicate content on your website.

4) Forget about keyword density

Keyword density has been dead (for real SEO, not pay-per-click spamming) for nearly a decade. Remember writing meta tags? Google does - but that doesn't mean you should write them anymore. What's important now is the semantic relevance of your content and keywords to your website's general topic and specific pages.

5) Forget about Google+ listings

While it is important to get reviews on sites like Yelp and Google+, you should not spend all of your time (and money) trying to manage Google+ business listings. Instead, focus on other non-SEO marketing tactics such as social media and customer referrals.

6) Forget about keyword placement

Keyword placement is not as important as it once was, but it still matters - especially for local SEO. The days of only using the title tag or anchor text to indicate keywords are gone (thankfully). Make sure your keywords appear in at least some of the following: title tags, headers (H1, H2), body copy, image file names and titles.

7) Forget about guest blogging for links

Guest blogging is a great way to get your business's name out there and get quality backlinks pointing back at your site. But you may want to put more effort into outreach tactics if you really want exposure. If you want to be successful guest blogging, try thinking more about what value you can offer the other website and less about how many backlinks you will get out of it.

8) Forget that if something works today, it will work tomorrow

Google is always updating its algorithms (yes, all of them), so nothing is certain or guaranteed.

If you rely on a certain trick, tactic or hack to get your site to the top of Google now, you could be in for a rude awakening as soon as it changes. If something works today, keep doing it until it stops working - and then find something else that does work.


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