• Rodrigo Perez

How to choose a web designer in 2022?

Choosing a web designer, digital agency or web developer can be hard, especially in 2022.

To choose the web designer that is best suited for your needs, there are 3 things to consider:

1. Business website or personal website?

What do you need the website for? Is it for business? Your portfolio? Or is it so that people can book a session with you? It is very important that you sit down and define why you need a website. It seems like everyone has a website or is getting one, but make sure that you are doing it for the right reasons. A website is not something that you buy once and forget about, it is an investment and you need to make sure that you know what you need it for and what you expect from it.

2. What are your website needs?

Do you have an idea in mind for what kind of website you want or is there a website that inspired you to create the one you currently have in mind? Knowing what website design best suits your needs can help narrow down which web designers are right for you.

If you are looking to set an online store front for your hand made jackets, you might need the help from an expert to make sure the checkout process is seamless, secure and that you are getting the right information to deliver on each order. Maybe you need a website to showcase your work as a plumber, maybe add in there some testimonials, some professional photos and all your information so that people can contact you and hire you. Or maybe you want a website for your brand new yoga studio and you want your costumers not only to have access to all your story, prices and hours on your website, but you also want them to be able to book from there.

Every website needs are different and web designer and developers usually specialize in some specific industries. Ask your friends, family members and people you may know. Maybe the right web designer for you is the same person that did the website of that restaurant you and your daughter love, ask the owner, they will gladly share their experience.

3. Your budget

Money matters here, but how much does it really matter when looking for someone to make a website? If all things were equal except for price, many website developers would remain competitive with rival companies within their field. But it´s not like that, website costs can vary greatly depending on the website designer, features required, size and amount of time it will take for web design and development.

A website with a lot to it such as e-commerce tools or complicated customizations would require more development time than a personal one with only basic elements such as colors and font styles.

Go online, search on Google "best web designers near me", "digital agency in ___" or any other variation and it will show you many options. Don´t be shy and email three, four or even five different designers, you will most likely encounter freelancers, small digital agencies and large agencies and their prices will vary greatly. The one advice we would give you is not to go for the super cheap ones. At the end of the day, you get what you paid for.

Best of luck with your web designer search, hope this article has bought some clarity.


Rodrigo Perez

Principal - Web Designer

Pitaya Media - Digital Agency

Eugene, OR

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